Debugging Google Adwords Conversion Tracking and Analytics

Recently I had to try and fix a number of issues with a client’s Google Adwork conversion tracking and Universal Analytics.

To better help in debugging I discovered a plugin from Google themselves for Chrome that does some basic validation on any tracking tags in the page, this also includes tags loaded through Google Tag Manager and the Tag Manager loader itself.

From here I quickly found that the wrong parameters were being passed to the Tag Manager data layer (and as a result to Ad Words) making it a simple issue to fix without having to wait for Adwords/Analytics to update.

The plugin is located here, along with a list of features and supporting documentation Google Tag Assistant